1. Getting Started

• You don’t need 10K followers to land UGC deals — brands care about content quality, not your audience size.
• Start by creating spec ads (fake ads with products you already own) to build your portfolio.
• Pick a niche (skincare, fitness, food, tech, etc.) so brands know where you fit.

2. Portfolio Basics

• Keep it simple: 4–6 high-quality videos + 2–3 photos.
• Use Canva, Notion, or a single Google Drive folder for your portfolio.
• Show variety: unboxing, testimonials, lifestyle shots, TikTok-style ads.

3. Outreach & Pitching

• Always personalize your pitch: use the brand name, mention a product or recent campaign.
• Start with a short intro + value offer (e.g., “I help skincare brands create authentic TikTok-style content that drives conversions”).
• Don’t dump rates upfront — get them interested first.
• Follow up in 3–5 days if they don’t reply.

4. Rates & Negotiation

• Know your worth: even if new, don’t accept “free product only” unless it’s a portfolio-building choice.
• Calculate rates: Base rate + Usage rights + Exclusivity.
• Offer bundles: 1 video + 3 photos, instead of just one piece.

5. Content Creation

• Keep it authentic — brands want real, not over-polished.
• Focus on hooks in the first 3 seconds (questions, reactions, problems).